I think Southwest does a great job, but most negative ads are like political campaigns. As some wise person once said “you can’t fling manure without smelling like poop.” I think Sprint is a bit hesitant to go there and instead we’ll keep emphasizing what’s positive about our device portfolio, 4G network, and great value (including unlimited data).

Russ, why isn’t Sprint capitalizing on all of this? It seems like a campaign like Southwest Airlines’ “Bags Fly Free” (with regards to data usage), would take a lot of steam of the Verizon iPhone hoopla. The HTC Evo is a better phone and one can use the data that they need on Sprint.