McGuire’s Law

This afternoon I spoke to Eric Fultz, a Vice President, with Anyware Mobile Solutions. They have had tremendous success lately with their digiTICKET offer. It’s really a pretty cool proof point for the value created by mobilizing a previously paper-based process.

In a recent press release, one of Anyware’s customers provided the basic value proposition:

Mike Carter, Assistant Chief of Police for the Sands Springs Police Department stated, “This is a

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revolutionary step for our department. It will improve officer safety and driver inconvenience by minimizing the time a vehicle is stopped along the roadside to issue a ticket. It will also allow us to use our administrative resources more prudently and effectively.”

Eric walked me through the business case drivers that make eTicketing work for even a small police department:

• Consider a police department with 10 officers who write 500 traffic tickets per month, with an average ticket representing $150 in revenue to the city.
• Since the paper process typically involves a difficult 4-5 part carbon copy mess, the average stop takes 10-15 minutes. If there are multiple violations, each one requires a complete additional ticket, meaning that realistically, an officer won’t write more than 2 tickets per stop, even if there are more violations.
• The paper tickets then need to be manually processed by clerks who have to decipher what was scrawled down by an officer in a dangerous situation. When they have trouble reading the tickets, they need to contact the officer who may not be able to even figure it out herself. A police department can easily lose 5% of their tickets this way. (Large police departments typically lose 15-20% because it’s not worth the effort to find the officer.)

Using an eTicketing solution, the process is dramatically improved:

• The officer can scan in the driver’s license, automatically populating many of the fields in the ticket.
• Violations can easily be added without having to reenter all of the information.
• With wireless connectivity, once the license is scanned, it can be immediately and automatically checked against a database of outstanding warrants.
• The driver can leave with a printed copy using a Bluetooth printer.
• But the actual citation is electronically sent to the department’s/court’s Record Management System, bypassing the manual entry stage.

The results are significant:

• 35% increase in tickets issued (both from capturing more violations per stop and being able to make more stops).
• Tickets lost in processing drops virtually to zero.
• Increased safety for the officers (less time standing on the shoulder) and increased convenience for the stopped drivers.

In this case, the police department investment can be completely paid back in 2-3 months – and can start creating incremental revenue and reducing processing expenses from that point forward. And given the state of municipal finances these days, what taxpayer can’t appreciate that?

Well, maybe the drivers whose “mobility” now must be constrained within the speed limit.